This post will make you hungry! Both Dunkin Donuts and Krispy Kreme are trending this morning on Twitter and that’s not surprising.
The two national donut chains are offering free donuts in what is being called “National Donut Day,” which is also trending as a topic.
The donut makers are tapping into the power of social media to spread the word of this mouthwatering promotion.
Dunkin Donuts is utilitizing its Twitter and Facebook accounts.
Yesterday, via Twitter the chain tweeted:
Tomorrow is National Donut Day & participating U.S. DD’s are offering a free donut w/ beverage purchase.
The tweet included a link to Dunkin Donut’s offical Facebook page, which features the following message:
“What are you up to on Friday, June 3rd? RSVP and invite your frienDDs to one of the most delicious days of the year – National Donut Day!
Participating U.S. Dunkin’ Donuts restaurants are celebrating National Donut Day by offering you a FREE DONUT of your choice with any beverage purchase*. To locate a Dunkin’ Donuts restaurant near you: http://dun.kn/fV6KeC.
What donut are you planning to enjoy on National Donut Day? Leave a comment below!
*Offer valid all day on 6/3/11. Store hours may vary by location. While supplies last. Limited time offer. Price and participation may vary.”
In addition, Dunkin Donuts sent out a few reminder tweets this morning including this message:
“It’s time to make the donuts for National Donut Day!” with a link to a picture from its famous “Fred the Baker” advertising campaign.
A couple of hours ago, another reminder was distributed via Twitter:
HAPPY NATIONAL DONUT DAY! Stop into participating U.S. DD’s today for a free donut w/ beverage purchase.
Krispy Kreme is also building awareness through Twitter and Facebook.
Like Dunkin Donuts, Krispy Kreme sent out a reminder via Twitter yesterday:
Friday 6/3 – KKD is offering 1 FREE Doughnut on National Doughnut Day. This offer is good at participating U.S. KKD retail shops.
The chain sent out a another tweet a few moments ago:
It’s #NationalDoughnutDay! Get your 1 #FREE Krispy Kreme Doughnut. This offer is good w/o purchase @ participating US/CAN KKD retail shops.
Finally, when you visit Krispy Kreme’s Facebook page, there is a similar message.
Good morning! It’s National Doughnut Day and time to claim your one FREE Krispy Kreme Doughnut. The offer is good for one doughnut of any variety per customer at participating U.S. and Canadian Krispy Kreme retail shops (no purchase necessary).
Who wins?
When it comes to this social media war, both organizations are winners. Dunkin Donuts and Krispy Kreme are demonstrating the incredible power of Twitter and Facebook to build awareness for consumer campaigns.
The two national donut chains are offering free donuts in what is being called “National Donut Day,” which is also trending as a topic.
The donut makers are tapping into the power of social media to spread the word of this mouthwatering promotion.
Dunkin Donuts is utilitizing its Twitter and Facebook accounts.
Yesterday, via Twitter the chain tweeted:
Tomorrow is National Donut Day & participating U.S. DD’s are offering a free donut w/ beverage purchase.
The tweet included a link to Dunkin Donut’s offical Facebook page, which features the following message:
“What are you up to on Friday, June 3rd? RSVP and invite your frienDDs to one of the most delicious days of the year – National Donut Day!
Participating U.S. Dunkin’ Donuts restaurants are celebrating National Donut Day by offering you a FREE DONUT of your choice with any beverage purchase*. To locate a Dunkin’ Donuts restaurant near you: http://dun.kn/fV6KeC.
What donut are you planning to enjoy on National Donut Day? Leave a comment below!
*Offer valid all day on 6/3/11. Store hours may vary by location. While supplies last. Limited time offer. Price and participation may vary.”
In addition, Dunkin Donuts sent out a few reminder tweets this morning including this message:
A couple of hours ago, another reminder was distributed via Twitter:
HAPPY NATIONAL DONUT DAY! Stop into participating U.S. DD’s today for a free donut w/ beverage purchase.
Krispy Kreme is also building awareness through Twitter and Facebook.
Like Dunkin Donuts, Krispy Kreme sent out a reminder via Twitter yesterday:
Friday 6/3 – KKD is offering 1 FREE Doughnut on National Doughnut Day. This offer is good at participating U.S. KKD retail shops.
The chain sent out a another tweet a few moments ago:
It’s #NationalDoughnutDay! Get your 1 #FREE Krispy Kreme Doughnut. This offer is good w/o purchase @ participating US/CAN KKD retail shops.
Finally, when you visit Krispy Kreme’s Facebook page, there is a similar message.
Good morning! It’s National Doughnut Day and time to claim your one FREE Krispy Kreme Doughnut. The offer is good for one doughnut of any variety per customer at participating U.S. and Canadian Krispy Kreme retail shops (no purchase necessary).
Who wins?
When it comes to this social media war, both organizations are winners. Dunkin Donuts and Krispy Kreme are demonstrating the incredible power of Twitter and Facebook to build awareness for consumer campaigns.
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